Category Archives: What’s Hot in Marketing

Facebook 8.3 million Users per Month

Talk to anyone over the age of 45 and they think that Facebook is a waste of time.

Talk to anyone who really understand the power of Facebook and they smile!

Facebook has 8.3 million users per        month.

And, what is great about that from a marketing and advertising point of view as that you have a lot of control over who you are advertising to.

Things like, demographics:  age, sex, and where they live.  Or, the time of day you want to advertise.  Even better, the ability to set a daily budget.

Facebook is amazing.  The most interesting statistic that I learned was that the fastest growing user was the 50 year old female.

So, what does that mean for small business.  A Facebook Fan Page can easily be created, offering incentives for your local shoppers to “like” you.  Think of word of mouth advertising on steroids.  The possibilities are endless.

However, what most advertisers don’t know is that there is a right and a wrong way to advertise on Facebook.  Facebook is a community and the people who use facebook use it to connect with family and  friends.  The business community uses it for much different purposes.  The key is to advertise or promote your business in a matter that is about community building, education, and connecting.  Not about ‘hey I have this great widget and you need to buy it’.

The question you need to answer is:  What business, service or product do you have and how does it help people?  What solution does it provide?  Why will our lives be better if we ‘use’ it or ‘buy it’.  Once you can communicate that to the audience on Facebook then you have a incredible opportunity to share your passion with your community.

Remember, that Marketing is about continuously building a relationship with existing customers or clients and potential ones.  Marketing is NOT an event. It takes time and effort.  One myth is that one has to spend a lot of money on promoting their business. This is not true and Facebook is great example of this.


What’s Hot – It’s Mobile Marketing

Mobile Marketing

It is the HOTTEST thing out there folks!!  And I know to get your head wrapped around it …………..

I had heard about it last year, actually went to a seminar and I understood it, conceptually.  Last weekend I was at Ryan Deiss’ Traffic and Conversion Summit Event in Austin and saw a presentation from Laura from Yada Yada Marketing.  She did a FAB job of SHOWING me what Mobile Marketing meant.  (I am SO visual….).

Anyhow, I am going to be happy to bring that information to all of you very shortly.

For those of you who do not know my background, I come from the fitness and weight loss background so this very technical stuff is new to me.  Marketing is not, but the technology is.  So, with that said.  I totally GET how important Mobile MARKETING is and I totally understand the MARKETING side of things but I also want to offer you how (or where) to get the TECH side of things.

So, this is it folks.  Want to be on the EDGE of Marketing……. then Mobile it is!!

As always, leave your comments behind.  I am very interested in hearing why you would or would not do mobile marketing……..