One of The Biggest Mistakes that Small Businesses Make.
Details. Most owners would agree that it is the ‘small’ things or the details that
make the biggest difference. However, when it comes to their own business often details are missed.
For example: It’s Christmas Time and the stores are all decked out with Christmas decorations. But notice how many businesses
have actually taken the time to pay attention to those small details. Are your stocking ‘hung with care’? Or are they randomly thrown up because it’s Christmas and it is busy.
If you have Christmas Tree are the lights all working, are the branches of the tree spread out, what about the garland? The decorations themselves?
If you have a Nativity Scene, are all the props displayed with pride, or does Mary or Joseph have a broken hand?
Have you ever had this thought, who notices?
Well, I have a secret to tell you… a lot of people notice the small details? Details as simple as: what does your front entrance look like, did you shovel the walk? Is there garbage in front? If you have a public washroom, what details are you and your staff missing because you see it everyday? Is the holder for the Toilet Paper hanging loose or no longer there and all that is left is the hole in wall from the screws? These are details that people notice.
Each detail adds or distracts to the ‘feeling’ that people get when they arrive in your door. What do you want them to feel? What small things do you think you could change or small additions you could make?
Marketing your business is not just about what you put in your advertisement. Marketing is NOT an event. Marketing is a process and part of that process is paying attention to ALL of the details.
My challenge to you is to look at your business with a new set of eyes? What do you see?
Talk to anyone over the age of 45 and they think that Facebook is a waste of time.
Talk to anyone who really understand the power of Facebook and they smile!
Facebook has 8.3 million users per month.
And, what is great about that from a marketing and advertising point of view as that you have a lot of control over who you are advertising to.
Things like, demographics: age, sex, and where they live. Or, the time of day you want to advertise. Even better, the ability to set a daily budget.
Facebook is amazing. The most interesting statistic that I learned was that the fastest growing user was the 50 year old female.
So, what does that mean for small business. A Facebook Fan Page can easily be created, offering incentives for your local shoppers to “like” you. Think of word of mouth advertising on steroids. The possibilities are endless.
However, what most advertisers don’t know is that there is a right and a wrong way to advertise on Facebook. Facebook is a community and the people who use facebook use it to connect with family and friends. The business community uses it for much different purposes. The key is to advertise or promote your business in a matter that is about community building, education, and connecting. Not about ‘hey I have this great widget and you need to buy it’.
The question you need to answer is: What business, service or product do you have and how does it help people? What solution does it provide? Why will our lives be better if we ‘use’ it or ‘buy it’. Once you can communicate that to the audience on Facebook then you have a incredible opportunity to share your passion with your community.
Remember, that Marketing is about continuously building a relationship with existing customers or clients and potential ones. Marketing is NOT an event. It takes time and effort. One myth is that one has to spend a lot of money on promoting their business. This is not true and Facebook is great example of this.